Dating apps fail because most people contact lonelyhearts who better looking than themselves

If you're struggling to find matches on dating apps, it may be because you're setting your sights too high. A study found the majority of online daters are seeking potential dates who are at least 25 per cent more attractive than themselves. Daters focussing on people'out of their league' may explain why a lot of messages on apps go unanswered, scientists said. The tactic might not get you as many dates as those with realistic expectations - but the study did show one in five people who use it manage to get at least one reply. If you're struggling to find matches on dating apps, it may be because you're setting your sights too high. Study coauthor Professor Elizabeth Bruch, a sociologist at the University of Michigan, said: 'I think a common complaint when people use online dating websites is they feel like they never get any replies.