AI has become table stakes in sales, customer service and marketing software – TechCrunch

Artificial intelligence and machine learning has become essential if you are selling sales, customer service and marketing software, especially in large enterprises. The biggest vendors from Adobe to Salesforce to Microsoft to Oracle are jockeying for position to bring automation and intelligence to these areas. Just today, Oracle announced several new AI features in its sales tools suite and Salesforce did the same in its customer service cloud. Both companies are building on artificial intelligence underpinnings that have been in place for several years. All of these companies want to help their customers achieve their business goals by using increasing levels of automation and intelligence.