Google RankBrain - The New AI Behind Search

Google – they keep coming up with ever-more code named technologies, keeping everyone on the edge of their seats and most people in a state of permanent confusion. The rules and recommendations change constantly, with many webmasters still using hopelessly out-dated SEO techniques that do more harm than good. The good news is that if you follow just one simple rule, which is to provide the highest quality of content that you can, it is hard to fall afoul of Google unless you deliberately provoke them by undermining your good efforts. The bad news is that RankBrain is the code name for Google's new artificial intelligence system that analyses page content and tries to put the content into context. The purpose of this is to decide how relevant the words are on the page when matching them to searches.