AI already having a big impact on business, says PwC expert

Speaking as part of an Ai Everywhere session at yesterday's show, Dr. Scott Nowson, artificial intelligence lead at PwC Middle East shed light on the importance of AI and its adoption. "The impact of AI is everywhere, it's in all our lives. AI is impacting us in little ways through the virtual assistants on our smartphones, while reaching into industries, such as manufacturing and healthcare. We need to be more aware of AI," Nowson said that PwC uses AI across its business and its clients' businesses. "PwC is classically known as an audit company, we have invested a lot in AI for finance capabilities," he revealed.