Add Machine Learning For an Effective Marketing Campaign

What do most effective marketing campaigns have in common? Let us suppose that a company wants to perform a direct marketing campaign to get a response (like a subscription or a purchase) from users. It wants to run a marketing campaign for around 10,000 users out of which only 1,000 users are expected to respond. But the company doesn't have a budget to reach out to all the 10,000 customers. To minimize the cost, the company wants to reach out to the smallest number of customers as possible but at the same time reach out to most (user defined) of the customers who are likely to respond.