How AI creates a better customer experience - IBM THINK Marketing

A year ago, I wrote that I had seen the future. I had attended the IBM Insights conference in Las Vegas, an entire conference devoted to the Internet of Things, analytics, cognitive marketing, and related topics. And if the concept of Moore's Law (that technology doubles every year, or every 18 months or two years, depending on what you read) holds true, then a lot has happened since then. While last year's future is now a history lesson, what is currently happening in the World of Watson is moving at warp speed! This past week more than 17,000 people attended IBM's World of Watson, the new name of the conference devoted to cognitive technology. Fifteen "influencers" were invited to attend IBM's first-ever Cognitive College that included product demonstrations and lectures about how Watson's cognitive abilities are impacting marketing and commerce.