LeadGenius raises $4 million for machine learning sales tool

LeadGenius, which uses machine learning to provide a marketing and sales tool for businesses, has raised $4 million in a new round of debt and equity funding. Above: LeadGenius cofounders David Rolnitzky (left), chief product officer, and Prayag Narula, CEO. The Berkeley, Calif.-based company said the investors in the round included SJF Ventures, as well as existing investors Lumia Capital and Javelin Venture Partners. LeadGenius uses a combination of machine learning and real human researchers to power its business-to-business (B2B) service platform. The company will use the money to add multi-channel capabilities to LeadGenius for outbound marketing and sales.