Using AI To Drive High-Converting Predictive Marketing

Everyone knows the saying: "A picture is worth a thousand words." In today's world of social posting, it's never been truer. But how do you predict which of those "thousand words" are truly relevant to your customer? To drive high conversion ratios, predictive marketing needs to target precisely relevant offers to attract and engage each customer individually. As marketers, we typically use experimentation, A/B testing or focus groups to assess relevance.