How to Measure Content Performance in the Age of AI

Do you feel like artificial intelligence has nothing to do with social media marketing or content performance? Joshua Lawrence believes there are two types of photographers: moment capturers and image builders. A draftsman by trade, @jlstudios considers himself a precise builder of images that uses the technical expertise of lighting, props and his @Surface tethered to his camera to achieve the perfect shot. From tweaking the lighting to ensuring a perfect white balance, he relies on a high-tech setup to ensure he gets it just right, every time. Go behind the scenes on one of his latest shoots by watching our Instagram Story or clicking the link in our bio.