Microsoft Partners with Adobe on Dynamics 365 - Petri

Microsoft announced today that it will make Adobe Marketing Cloud the preferred marketing service for its Dynamics 365 Enterprise offering. The new partnership will give customers a powerful, comprehensive marketing service for intelligent business applications, Microsoft says. First announced in July ahead of its Worldwide Partner Conference, Microsoft Dynamics 365 will become available to customers in the coming weeks. It is a new, Azure cloud-hosted combination of the software giant's CRM (customer relationship management) and ERP (enterprise resource management) solutions. The goal is clear enough: To modernize these capabilities and bring them to market as a public cloud business management service. Like its on-premises Dynamics offerings, Dynamics 365 allows customers to plug a wide array of business apps and services, customizing the solution according to their industry and other needs.