Shame hacking: attack on dating site for 'beautiful people' is actually pretty scary

It's a site that only lets in the genetically blessed based on some mysterious beauty metric – and today the personal data of 1.1 million BeautifulPeople.com It's only a slice of data from 2015, and the company says the leak's been patched up, but data once stolen can never be controlled: and so 1.1 million names of self-declared Beautiful People will now begin circulating. Like the Ashley Madison hack – which left 39 million people on a dating site for married people exposed and their names suddenly searchable – there's a joy in shaming people who would sign up for such a thing. "Online dating for beautiful people only," the website announces. "BeautifulPeople.com is the largest internet dating community exclusively for the beautiful," it reads.