How Artificial Intelligence and Machine Learning Can Help Insurers - Agency Nation

The insurance industry is reliant on a strong digital presence and detailed analytics, whether for marketing, risk analysis or the prediction of future events. An insurer who can adopt Artificial Intelligence (AI) and Machine Learning (ML) will gain an advantage over their competitors that will last for years to come. Artificial Intelligence involves using computers to complete tasks such as learning and problem solving that traditionally require human intelligence. Machine Learning is an application of artificial intelligence that provides the ability to automatically learn from the environment and applies that learning to make better decisions. If we take the first example of marketing AI, and in this case, Natural Language Processing (NLP) is able to extract social media posts, reviews and threads that surround your company and your competitors.