John Deere wants to remind the world that it's a tech company

John Deere has been to CES before. The company known for its dark green tractors with the yellow deer on them has rubbed shoulders with the smart TVs, smart light bulbs, smart cars, smart switches and smart toothbrushes for years. But 2019 was a bit different. "We do consider ourselves a technology company. We wanted to engage the tech company and tell the story of agriculture," said Julian Sanchez, John Deere's director of technology innovation.