What 'social artificial intelligence' means for marketers

Artificial intelligence is already well-established in the world of targeted advertising and recommendations. But AI is also rapidly evolving on social media as a way to help brands quickly and efficiently discover, engage with, and learn from their followers. Although there is no one definition for it, we can summarize social artificial intelligence as a form of collecting and sifting through customer history, user-generated content, and data from social media channels to generate more relevant content and, as a result, a more meaningful experience for followers. Social AI has the ability to provide a better social experience overall. For an example of what social AI can do, we just have to look at Facebook.