AI companies need to find their purpose for everyone's sake – Satalia optimisation

Satalia is an optimisation company founded in 2007 by Dr Daniel Hulme. We solve hard problems using data science, optimisation and artificial intelligence, and were named a 2016 Gartner Cool Vendor. Our purpose is to enable everyone to do the work they love. By sharing the journey that we're on to understand ourselves and realise our purpose, we hope to inspire others in the AI sphere to be proactive in considering their relationship with society. Satalia was birthed during a period of relative calm for the Artificial Intelligence (AI) ecosystem.