Machine learning is marketing's future

When you hear "artificial intelligence" or "machine learning," what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might seem out of reach today can become widely accessible tomorrow -- just look at the GPS system, or drones. Machine learning has made it so that marketing automation platforms can be predictive -- able to learn, think and act without explicit instructions.