Council Post: Why The Future Of Marketing Relies On AI and Data Storytellers

Advancements in technology continue to drive change in the workplace, altering employees' tasks, priorities and required skills across different disciplines, especially in marketing and advertising. The phrase "data is the new oil" accurately captures today's digital marketer's world. But just like oil, data must be refined into insights in order to create value. The tools and skills to create value out of data are more critical to business success today than ever before. For instance, data storytellers, marketers who also have the talent to glean insights about customers from advanced campaign reporting, are critical to propelling their teams further.