AI for Sales: Friend, Not Foe - insideBIGDATA

Artificial intelligence (AI) is fundamentally evolving the way business is done and could contribute up to $15.7 trillion to the global economy by 2030, projects PwC. In response to the disruptive and transformative potential of AI, business leaders are moving to capitalize on the productivity gains and economic impact. Across industries and business sectors -- including sales -- companies are investing in AI technology to increase operational efficiency and effectiveness, improve the quality of products and services, and to stay innovative and competitive in a crowded market. In fact, Gartner predicts 30% of all B2B companies will use AI to augment at least one of their primary sales processes by 2020. The fear that machines could replace human labor is not a new concept, but heightened'automation anxiety' has become more acute in the past few years with the eruption of AI and machine learning technology.