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Machine learning has been one of the biggest advancements in the history of computing, and now it is believed to be capable of taking on significant roles in the field of big data and analytics. Big data analysis is a huge challenge from the perspective of businesses. For example, activities such as making sense of huge volumes of varied data formats, data preparation for analytics and filtering redundant data can consume a lot of resources. Hiring data scientists and specialists is an expensive proposition and not within every company's means. Experts believe that machine learning is capable of automating many tasks related to analytics – both routine and complex.