Top Marketing Trends for 2018 - AI to Influence to Voice

There is no question that 2017 was an incredible year for marketing. What's even better than a banner year is fresh optimism for the next. Predictions and trends for 2018 present even more opportunities for marketers that can see the signal amongst the noise. As we continue to grow, I've been researching what trends are worth considering and investing in for B2B marketers. The result is the following list: Influencer Marketing, Content Experiences, Artificial Intelligence, Data, Video, Privacy Protection, Audience Development, Voice and Purpose Driven Marketing.