Amazon and Google battle for control of the living room

Among the monstrous number of announcements to come out of CES this week a major battle is emerging in the smart home arena. The potential of IoT has never been in question, though the role of smart homes is one which is yet to wow the mass market. The idea is great, but market penetration has been slow. IoT light bulbs, or smart fridges have been around for quite a while, but uptake has not been exceptional. With the introduction of personal assistants as part of the smart home hub, the tide is slowly beginning to turn however.