Unlock Behavioral Insight from MongoDB RapidMiner

Recently Tom (@neuralmarket) and I had the chance to work together with Amanda Shiga (@AmandaShiga) from Nonlinear Digital to build web analytics process using RapidMiner. Amanda has an on-going pilot project to apply data mining techniques to clickstream and user behavior data collected from her client's website. The website has a number of value-weighted micro-conversions, such as newsletter signup, or downloading a whitepaper, or event registration. For online retailers, seeing the visitors convert to paying customers is the ultimate goal. The focus of web analytics nowadays has shifted from getting visitors to a website to turning the web visitors into high value customers.