The Next Wave Of Storytelling Is Heading For Our Shores

A giant wave, digital in origin, is ready to surge our shores. Back in July I hinted at this tsunami of shiny new objects that will take the form of new realities and new ways to generate intelligence for marketing execution. The call to action around these efforts–especially augmented and virtual realities, AI-infused chat, and voice assistants–is to prepare yourself for another round of "lead or follow" decision making. Some new research supports how these emerging interfaces are going to matter, and soon. Who is on this leading edge of exploration?