Five ways Artificial Intelligence could power content marketing

Last week I went to an event hosted by StoryStream, which bills itself as as a'next generation content marketing platform for brands.' To help launch its new Aura platform, more on which in a moment, the company assembled a trio of AI experts to discuss how the technology might impact on marketing in the coming years. After an hour or so of fascinating debate it became clear that Artificial Intelligence tools for marketers have huge potential – it is just down to the foresight and imagination of those marketers as to how they are used and how effective they are. So how then might AI impact on the future of content marketing? Here are five ways that it is being used already that are likely to become a lot more common in the future.