Demand Forecasting For Retail: A Deep Dive


I know for sure that human behavior could be predicted with data science and machine learning. Taking a look at human behavior from a sales data analysis perspective, we can get more valuable insights than from social surveys. In this article, I want to show how machine learning approaches can help with customer demand forecasting. Since I have experience in building forecasting models for retail field products, I'll use a retail business as an example. Moreover, considering uncertainties related to the COVID-19 pandemic, I'll also describe how to enhance forecasting accuracy.

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