Original Stitch uses AI to tailor your button-down from a single photo

A custom shirt startup thinks it has found the key to making bespoke garments using artificial intelligence. Rather than having users measure themselves, Original Stitch's new Bodygram feature uses computer vision to extract the dimensions of a user's favorite button-down shirt and replicate it. Original Stitch was founded in 2015, and it has always promised to let men pick out unique shirts that were made just for them. But the company's existing process requires customers to measure themselves and then extrapolate the fit of a shirt from their proportions. This older process of measuring someone's body could lead to problems, according to Original Stitch CEO Jin Koh.