5 High-Tech Trends That Are Revolutionizing SEO

We've been hearing about AI, machine learning, natural language processing, and the like for a while now. Sometimes, even referred to as the same thing. But really, what are those things? How do they affect Google's search results? And why does any of this even matter? In this article, I've put together 5 trends that are revolutionizing search, with a detailed explanation of the mechanisms behind each one, its role in Google's ranking algorithm, and the impact it's likely to have on SEO. But before we get down to the five, here's an important notice: all these five concepts, or "trends", do not exist in isolation and are deeply interconnected in Google's algo. Often, I will be calling a trend something that is in fact only one side of a phenomenon. I'm doing this because that side has its distinct traits and impact on SEO.