How Artificial Intelligence Is Raising The Bar On The Science of Marketing

Aman Naimat, senior vice president of technology & engineering at Demandbase says personalization is at the crux of why marketing has to and will adopt AI. "Ultimately, marketing is all about how a brand communicates to its prospects and customers, and personalized, relevant customer experiences are the most effective way to reach their target audiences," says Naimat. "Think about how easy it is to filter out spam with the glance of an eye."