Machine Learning Is Making SEO Marketing More Human

You can't ignore the parallels between our reality and the realities of so many novels that were written decades ago. If you haven't thought it, you've likely seen it: 1984 is flying off the shelves. Stories about how Infinite Jest predicted the smartphone, Netflix, our current president (and more!) abound. So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can't help but daydream--albeit fitfully--about the future. Here's what's coming: As marketers, we all respect the value of an influencer, and we all rely on social platforms to help our brands (and ourselves) reach influencer status.