Why use a Recommendation Engine? Blog - BRIDGEi2i Analytics Solutions

In the immortal words of Steve Jobs: "A lot of times, people don't know what they want until you show it to them." You might believe that customers will love your movie, your product, your job opening- but they may not even know it exists. The job of a Recommendation Engine is to open the customer/user up to a whole new world of products and possibilities, which they would not even think of directly searching for themselves. A Recommendation Engine plays a vital role in increasing the chances of a user buying a product. In today's world, with tons of data from searched products available (thanks to the digital data explosion), it is very easy to find what people are likely to buy – just by looking at their'intent' data. Needless to say, right analysis of such BIG data is absolutely necessary.