Looking Past Mobile: Four Trends to Watch

This post originally appeared in ClickZ earlier this month. Forget all that "this is the year of mobile" nonsense. Mobile has more than arrived. From time spent to ad dollar growth, mobile is dominating; it's a rocket ship that's already in orbit. Over the past few weeks, I attended two different conferences – the Modern Marketing Summit Upfront and Eniac's M1 ("Mobile-First") Summit – where that was discussed a lot by thought leaders and mobile gurus from across today's leading agencies, brands, vendors and investors.