How Data Is Domesticating Humanity? – Future Monger

Says in his book "Sapiens: A Brief History of Humankind" When you think of big data, the same danger is lurking around. We think that we own the data but soon we will realize that data is owning us. Whatever we do, say and like; it is all data, continuously measured and used for many purposes. News you read, search history of all your devices, calendars, pictures, email, music -- all these combined are profiling you. Machine learning personality assessments are now more accurate than: -- co-worker after 10 likes, -- friend or co-habitant after 150 likes, -- spouse after 300 likes.