Why Machine Learning is Being Termed As the Next Big Thing

Have you wondered what powers the highly personalized recommendations on your mobile device from Amazon? Do you wonder how Uber determines arrival times of your booked app cab? I am sure most of you have wondered at some point in time, how Snapchat uses filters or influences stories. These are everyday examples of machine learning algorithms at work. The common thread is acting quickly on business intelligence for an edge in highly competitive industries.