How pharma can accelerate business impact from advanced analytics

Savvy pharma companies follow these five principles to scale analytics and improve their bottom line. Once upon a time, a biopharmaceutical company launched an ambitious technology innovation program. It invested $150 million in data, advanced analytics, infrastructure, and people, hiring data scientists and experts in machine learning and natural-language processing. The organization believed these investments positioned it to leverage an explosion of data to accelerate its operations, tailor its therapies, and enhance patient care. Two years later, the company's executive committee conducted a review of the program.