Artificial Intelligence and the Next Technological break: An Interview With Maria Johnsen

For users, the advancement of artificial intelligence means that finding what you need should be easier, especially if you have a history of looking for such information before. When combined with other technologies, search engines will become more efficient and create a better user interface. For marketers, the algorithms are already changing as content marketing is taking a prominent role thanks in large part to AI. This means that they will need to shift their focus from keywords and key phrases to content that considers the user's background and interests. Like most endeavors, this will take time as online businesses shift the emphasis of their sites so that it attracts and engages with potential customers that are truly interested what they have to offer.