Why Every Marketing Strategy Should Include AI - TruVest

If you've bought anything online recently, chances are you've experienced something like this: You visit a store's website to buy a sci-fi movie. The website makes recommendations of other movies for you to purchase. The next day, you get a follow-up email recommending other similar movies, and even some similar books. Intrigued by one of the books on the list, you decide to buy it as well. All of those recommendations are powered by artificial intelligence. But even though you've probably experienced AI interactions as a customer, the majority of companies aren't integrating AI across their business.