Data Science: Why Retail Will Reap the Biggest Rewards - insideBIGDATA

In this special guest feature, Sarah Kampman, VP of Product at Square Root, discusses why retail is positioned to reap the biggest benefits of data analytics today. Sarah shares why machine learning and AI may be the secret weapon to solving for the the challenge of operating hundreds -- even thousands -- of disparate store locations, and how the approaches can be used to drive store performance, increase alignment and impact decision making at every level of a retail org. As the VP of Product at Square Root, Sarah finds solutions for customers that they didn't even realize they needed. With 15 years in product management and more than 20 years in technology overall, Sarah specializes in creating long-term focus groups with valued clients, helping them use technology to meet their business needs. She understands that building relationships through empathy leads to the most dynamic ideas and strategies.