Underground location tracking -- Snips Blog

There is more to location tracking than triggering avalanches of advertising when you walk by a store. Location is a key element to a specific field of artificial intelligence called context awareness. It can be used to determine where you are, where you're heading to, and your current needs. For example, it is only natural that one expects a person to behave differently in a church and in a disco. Context awareness is about giving devices enough intelligence to tell the difference between a sacrament and a party, and adjust accordingly.