It's Time to Redefine Your Digital Media Strategy Around Your Data

The digital media industry has long faced a unique data challenge. Radio, television and film productions generate massive unstructured data sets, which can measure up to hundreds of terabytes total for a single large-scale film project. The amount of data generated by these digital media productions is growing rapidly. In fact, IDC has projected that the world's total amount of data will grow to 44 zettabytes (or a billion terabytes) by 2020, and a whopping eighty percent of that growth will be from unstructured content much of it created by the digital media industry. Managing and storing all this digital content can be both complicated and costly.