Meet RankBrain, the New AI Behind Google's Search Results

As we all know, Google is constantly looking to provide more relevant results for its users -- hence, the regular algorithm updates that frequently frustrate webmasters and anyone else's SEO efforts. The Pagerank algorithm that founders Sergey Brin and Larry Page introduced in the early days of Google was a step in the right direction, but it certainly wasn't the ultimate solution for improving the quality of search results. In fact, the search giant recently unveiled a new AI (yes, that stands for artificial intelligence) called RankBrain to help the engine better understand the queries users type into the search field. The real intention of this AI wasn't to change visitors' search engine results pages (SERPs) -- rather, it was to predict them. As a machine-learning system, RankBrain actually teaches itself how to do something instead of needing a human to program it.