Peek Behind the Sneaks: Like Shazam for Type

You can stream your TV, swipe right for a date or tap an app to catch a ride. So why are designers still selecting typefaces like it's 1985? That's the question that inspired Hailin Jin, a principal scientist in Adobe Research, to create DeepFont -- a new technology that can automatically recognize typefaces from a photo as well as suggest similar type families. "My research background is in image recognition and artificial intelligence techniques like machine learning and deep learning," Hailin explains. "I wondered -- can we apply the power of machine learning with the font manual to make a useful tool for designers?"