AI-Powered 'Intelligent' Marketing Will Keep It Real

Last year I attended the Marketo Marketing Nation Summit and had the opportunity to be entertained by keynote speaker James Corden of the CBS Late Late Show and of "carpool karaoke" fame. Central to Corden's talk was the importance of truth and transparency in both comedy and marketing. And aside from the obvious irony in today's era of alternative facts and fake news, he made a great argument for keeping things real. In addition to Corden, the buzz at the summit was all about the latest trends in marketing tech, particularly artificial intelligence (AI). Comments about AI's ability to facilitate listening, personalization and campaign management at scale floated around the halls and meeting rooms, causing almost everyone to wonder about the possibilities.