How to use Swarm AI instead of polls for market research - TechRepublic

In May 2016, TechRepublic challenged a startup called Unanimous A.I. to predict what some thought would be impossible: The superfecta at the Kentucky Derby. Hardly anyone, including Louis Rosenberg, CEO of Unanimous A.I., thought this would actually work--but he accepted the challenge, creating an artificial "swarm" through an AI-based platform called UNU that picked the top four horses, in order, at the 2016 Derby. The swarm consisted of a group of 20 people with some knowledge of horse racing, chosen anonymously, who participated on the UNU platform. The model, based loosely on the concept of nature's swarms--How do honeybees decide where to migrate to?--incorporated a kind of group intelligence, a collective decision. The swarm correctly predicted the superfecta, beating 540-1 odds.