Urban Airship raises another $25M

Urban Airship has raised $25 million in Series F funding. The company started out as a platform supporting push notifications, but has since expanded to include other marketing channels like email, SMS, mobile wallets and voice assistants. The goal is to be the platform managing messaging and unifying customer data across all these channels. Altogether, Urban Airship said it's now delivered more than two trillion messages, doubling the number from a year ago. Recent product additions include voice notifications on Amazon Alexa (which is still in beta testing) and automated in-app messaging. The company has signed up new enterprise customers like AMC, Magazine Luiza and Royal Automobile Club.