How Artificial Intelligence Is Impacting E-Commerce and Consumer Marketing Kahuna

Recently, my colleague, Andrew Eichenbaum, Head of Data Science at Kahuna, and I had the pleasure of sitting down with Michael Krigsman of CXO Talk. Michael conducts interviews on topics that are profoundly changing the technology and business landscape. We spent the hour discussing artificial intelligence and machine learning and how they're transforming consumer engagement and B2C marketing automation. Thanks to recent advancements in machine learning, and the ability to process consumer behavior and activity in real time, we can now offer more & more relevant information and products and therefore scale personalization to millions and millions of individuals within seconds, treating them how they want to be treated--as an audience of one. Whether it's Amazon making super relevant recommendations or Uber being able to predict demand and supply at just at the right time, modern marketers are re-casting customer engagement and commerce entirely.