Inside Wunderman's 150-person AI practice - Digiday

Minicola, left her post as director of global business development at Microsoft to create Wunderman's AI division, first joining as president of the Seattle office in November 2016. Right away, Minicola's relationship with Microsoft paid off, and she secured a partnership with the company to build the agency's first set of AI solutions for Cortana. Six months later, Wunderman's AI service launched, and Minicola assumed the position as global lead of the division. Today, the partnership with Microsoft remains strong and comes with perks. Minicola said Wunderman gets early insights into what Microsoft is building before it launches beta tests as well as the ability to test ideas on concepts within its AI platform. "It's super powerful because the space is moving so fast," said Minicola. "If you're not with the engineers that build the platform in the [beginning] phase, then what you're building today is already outdated." The only way to read the magazine is to become a Digiday member. Subscribe before Friday, March 16 to get both print and digital access.