The Go-To Glossary for Marketers Needing to Brush Up on AI

It's not enough for marketers to collect petabytes of data; it takes a sharp mind to make sense of it all. Actually it takes a nonhuman one. That's why artificial intelligence has invaded the marketing world, with Facebook, Google, Salesforce, IBM, Amazon, and others building machine learning into their platforms. Now marketers must understand the lingo if they're going to survive the machines. To help, here's a guide to the terminology around A.I. When a machine teaches itself with minimal programming needed.