IFTTT unveils paid Pro plan, puts limits on free users

The days of creating as many free IFTTT applets as you want are over, with IFTTT announcing that--like so many other formerly free services--it's going the subscription route. The IFTTT Pro plan, which will allow subscribers to create an unlimited number of applets with new and more advanced features, will ultimately cost $10 a month, although if you sign up before October 7, you'll be able to pay what you want for a year. Meanwhile, IFTTT's "free forever" plans will now cap the number of applets you can create to just three, and if you've already created more than three applets, you'll need to pick which three you want to keep if you're planning on sticking with a free account. IFTTT built a loyal following over the years, with its users building and sharing millions of free applets that connect a wide variety of online services and gadgets, ranging from Google Calendar and Twitter to Roombas and Philips Hue smart bulbs. Free users will still be able to use as many IFTTT community applets as they like, but the new three-applet creation cap poses a dilemma for those who've built a number of IFTTT applets of their own.