Siri's Not Even the Best iPhone Assistant Anymore

Apple's Siri may not be the most capable voice assistant, or the most beloved. In the race to dominate the next generation of interfaces, though, Siri had one key advantage: a cushy home on hundreds of millions of iPhones. Now, however, Amazon has snuck Alexa onto iOS--making this look more and more like a blowout. Amazon's shopping app, already a top destination, now becomes a Trojan Horse for Amazon's most promising product in years. That puts iPhone and iPad owners just two taps away--one to open the Amazon app, the next to activate the microphone--from a voice assistant that doesn't just rival Siri, but surpasses it in significant ways.