Improving Sales Performance with Artificial Intelligence

Startup Gong.io came out of stealth mode recently, announcing a 6 million in Series A funding. Gong's cloud-based artificial intelligence software helps improve the performance and productivity of B2B sales teams by analyzing their conversations with prospects and providing guidance about the best way to close a deal. Says Amit Bendov, Gong co-founder and CEO: "There are probably a thousand books on successful selling on Amazon--and they are all based on anecdotes." Instead, Gong brings science to the art of the deal, augmenting experience and intuition with facts and figures drawn from analysis of big unstructured data--all the conversations conducted by all members of the sales team. Over the last 20-plus years (most recently as CEO of fast-growing business intelligence startup Sisense), Bendov has developed a number of successful sales teams, all selling remotely.